A good ad looks easy. Thirty seconds, one idea, one product. Behind it, though, is a series of decisions made before the camera rolls. This is how we work, step by step.
1. The brief
We start with you. What you sell, to whom, where the video will play and what you want viewers to do. Call you, visit your site, remember your name. That sets the length, the style and the framing.
2. Idea and script
An idea you can say in one sentence. We build a script on it or, when there are no words, a sequence of images. This is where we decide whether the video rests on people, on the product or on the space.
3. Storyboard
Before the shoot we sketch the key shots. You see the framing, the order and the pace in advance. Changes happen on paper, where they cost nothing.
4. Preparation
Location, permits, actors or models, wardrobe, products in perfect condition and an hour-by-hour schedule. A shoot that goes well is almost always a shoot that was well organised.
5. Shoot day
This is where light and lens matter. We light every shot so the product has texture and faces look natural. We also shoot detail close-ups, the ones that make a piece of jewellery or a material stand out, as in the brand film for Afroditi Petrinoli.
6. Editing, colour and music
Editing is where the rhythm lives. Colour is done in DaVinci Resolve Studio and gives the video the look of the brand. Music is always licensed, so it plays without problems on YouTube and social media.
7. One production, many versions
The same shoot gives you every format you will need.
- The main version for YouTube and your site
- Short 15 and 6 second versions for ads
- Vertical 9:16 for Reels, TikTok and Stories
- Photos from the shoot for listings
See our work
For example, PMD Real Estate, Fire Project, Green Energy and Afroditi Petrinoli. If you are preparing an ad, write to us through the contact form and we will tell you how we would approach it.
